TURBODIESEL® — BRAND GUIDELINES
PARISv.2026RELIFT · RND 2
LUNDI · ÉDITION 2026TURBODIESEL × LAURENT POIGNOT
Think far.
Act fast.

The 2026 brand system. We keep the raw power of the original logotype — and give the studio a sharper, more disciplined voice across every touchpoint.

WE ACT FAST · TURBODIESEL · FILM · CGI · REALTIME · IMMERSIVE · PARIS · CREATIVE PRODUCTION · WE ACT FAST · TURBODIESEL · FILM · CGI · REALTIME · IMMERSIVE · PARIS · CREATIVE PRODUCTION ·
01
Positioning

We don't dream.
We act.

The refresh — rationale

This relift keeps the raw power of TURBO while giving DIESEL a cleaner, more mature voice. The 90s-inspired triangle is gone — making way for a timeless, confident look that scales from a film title card to a single favicon.

Studio

Creative & production studio. Paris & global. Film, CGI, realtime and immersive experiences — premium, end-to-end, fast.

01
Think far

Ideas with cultural range and ambition.

02
Act fast

A proprietary workflow. Fewer intermediaries.

03
Built to impact

Creative output, not decoration.

04
Culture-driven

Rooted in what moves brands forward.

02
Logotype

The mark

Positive / Paper
Negative / Ink
Signature / Turbo
We keep
TURBO — outlined, italic, raw

The bold italic outline carries the speed and energy of the original. Untouched. Non-negotiable.

We change
diesel. — refined & grounded

The script is matured: less playful, more confident. The terminal full stop stays — it is the brand's signature beat.

03
Logo system

Variations

Primary — stacked
Brand mark — Td.
Clearspace

Minimum exclusion zone equals the height of the “d” of diesel. on all sides. Nothing intrudes.

◄—►◄—►
Minimum sizes

Below these sizes, switch to the Td. brand mark.

Digital — min 160px
Print — min 28mm
Mark — min 24px
04
Misuse

Never

✕Don't stretch
✕Don't rotate
✕
No off-brand colour
✕No effects / shadows

Also never — recolour TURBO and diesel. separately · recreate the wordmark in another typeface · place on low-contrast imagery · remove the terminal full stop.

05
Colour

Disciplined
pop

The 2025 palette was broad. 2026 keeps the same DNA but enforces a hierarchy — a strong neutral base, one signature, and three accents used sparingly for energy, never decoration.

Core · base
Ink
#0A0A0A · RGB 10·10·10
Core · base
Paper
#F4F2ED · 244·242·237
Signature
Turbo Orange
#FF4C2D · 255·76·45
Accent
Volt Yellow
#FFE600 · 255·230·0
Accent
Klein Blue
#1A1AFF · 26·26·255
Accent
Mint
#3CDCA0 · 60·220·160
Base 60%
Paper 25%
Turbo 12%
Acc 3%

2025 — original

Six colours, equal weight. Energetic but unfocused; full-strength #FFFF00 and #0000FF strained contrast.

2026 — refined

Same identity, tighter system. Ink replaces pure black, Paper warms the white, accents tuned for legibility and ranked below the signature.

06
Typography

Two voices

Primary — Inter

The timeless sans kept from 2025. It echoes Helvetica, so the identity stays consistent with the original. Used for all headers, titles and body copy.

New — JetBrains Mono

A monospaced companion is introduced for the technical layer: section indices, metadata, captions and the marquee — the evolution that ties the brand to the live web identity.

Display
Inter Black · 900
Uppercase
Think far. Act fast.
Title
Inter Extrabold · 800
Uppercase
Selected work · Case studies
Intro
Inter Bold · 700
Premium production for brands that move.
Body
Inter Regular · 400
Cinematic visuals that merge storytelling, motion and design — from campaign films to product reveals, delivered fast without losing craft.
Technical
JetBrains Mono · 500
01 — CAPABILITY · FILM & CGI · PARIS · v.2026 · LIVE
07
Graphic system

Symbols
& structure

A ruled grid, numbered sections (00–08) and a kinetic marquee form the graphic vocabulary — inspired by editorial magazines and carried straight from the website.

VISUAL IMPACT,
ELEVATING BRANDS.
Tagline badge
2026
Edition lens
Compact lockup
SELECTED WORK · 50+ PROJECTS DELIVERED · PARIS · GLOBAL · WE ACT FAST · SELECTED WORK · 50+ PROJECTS DELIVERED · PARIS · GLOBAL · WE ACT FAST ·
08
Voice & application

How it speaks

It is
  • Direct & declarative
  • Confident, never loud
  • Short sentences. Full stops.
  • Made for people who move fast
It isn't
  • Salesy or hyped
  • Jargon-heavy
  • Apologetic or hedging
  • Decorative for its own sake
TURBODIESEL · LIVEPARIS · —
Think far.
Act fast.
Film · CGI · RealtimeStart a project →

Web application — turbodiesel.tech. Signature ground, knockout type, mono metadata, mark bleeding off-canvas.

TURBODIESEL · BRAND GUIDELINES 2026 · THINK FAR · ACT FAST · TURBODIESEL · BRAND GUIDELINES 2026 · THINK FAR · ACT FAST ·